Title Sequence - Dawn Of The Dead - Kyle Cooper Kelly Morris

The genre in the title sequence from the movie Dawn Of The Dead is thriller/horror. This is established when the opening title washes away like blood. As the red font begins to wash away it separates and begins to look like it’s spreading, indicating enigma codes and possible storylines to the audience.
The narrative establishes possible storylines, for example, a journalist asks the president “Are they alive or dead?”. This continues to point out the horror genre and, along with the scary flashing images of zombies with blood coming out of their mouths, shows the audience that the storyline and main theme of the movie is zombies. There are also images of social conflict as images of rioting and police horses are used to help. We then cut to and image of the House Of Representatives this is to indicate to the audience that not even the rich and powerful can stop the problem or save themselves. The news clips show the audience that the disease is a worldwide problem and emphasizes their helplessness.
The characters in the opening sequence of Dawn Of The Dead title sequence are controversial as the first shot is hundreds of Muslims kneeling on the floor praying. This relates to the zombies as Americans and Brits may feel like Muslims are taking over, like the zombies in the movie, and this is controversial as it is very racist. Also the Muslims praying together is like a force (can’t be stopped) indicating the danger of zombies and, subliminally, the danger of Muslims taking over. There are also many shots of zombies eating people and acting crazy this indicates that they are non-human and diseased this shows the audience that the zombies are something different from the norm and something to be afraid of. Another character shown is a black president as he is asked “Are they alive or dead” to which the president answers “I don’t know”. This could be a hint that he is not good enough to be president or that not even the president understands the zombies, making them more dangerous to the audience.
The atmosphere is used in this title sequence through, firstly, the soundtrack. The soundtrack is country music by Johnny Cash the music contrasts to the flashing images of zombies and creates an almost humorous effect. The atmosphere is also established through the shouting and screeching sounds as flashing images of zombies are shown, this creates tension as it indicates to the audience that the zombies are killing humans and the screaming indicates the pain caused by the zombies. The tense atmosphere is also established through the shot of blood cells - indicating the contamination and the virus. Also the disease can’t be seen or stopped and this creates fear of the unknown.
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