History of Production company Universal Studios.
Universal Studios is one of the 6 major film production companies, founded by Carl Leammle in 1912, Universal Pictures is the second longest lived Hollywood studio. Universal gave credit and billing to performers, by naming the movie stars the company contributed to the creation of the star system. In 1910 the company promoted Florence Lawrence and King Baggot, in what may be the first time in which a studio used celebrities for the marketing of a film.
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